From zero to hero
As Commerce Agency Partner we mean business, we wanted to show what pros can do with the challenge of building a webshop to become certified.
And so, the journey begun.
We decided to design our own brands for Urban Street Style. Three brands to be exact: Logitail itself but also Amazus and Pop-Up Star. All in the urban, sporty style.
We made a plan of action. The brainstorm for three brands and the different collections began, the style guide for each brand, the search for the perfect items and the perfect looks, where to put the logos on each item, going to the print shop, looking for the perfect location for our photoshoots for the different brands and the packshot shoot…
So many facets we needed to take into account. The choice to have three brands under the overarching branding name URBAN is pure a business decision to reach a wider audience.
Logitail is a collection more glam sporty chic. With different blouses and tops in its assortment. The Amazus collection suits the younger generation. The key pieces in the Amazus collection are the popular grey sweater and the black sweatpants. Pop-up Star on the other hand offers beside clothing also some accessories like a backpack and a black unisex cap for a cooler touch.We took the demo webshop challenge very seriously. We made it a real business with real clothing items available in various sizes and variants.
This way our Suite Commerce project really comes to life. We bring this success story on our events and when we have an exhibition stand. The collection of the three brands will also be available for the visitors to look and feel.